Privacy policy

What this policy covers

This policy explains how Buckle Fairy handles information you choose to share while asking about, booking, or receiving updates about car-seat and stroller cleaning services.

Information we receive

This website uses Google Analytics to measure general website activity, such as pages viewed and the source that brought a visitor to the site. Google Analytics may use cookies or similar browser storage under Google’s privacy terms. Meta Pixel tracking is not enabled. The site temporarily keeps standard advertising source identifiers in session storage and adds them to the first-party booking-page link. The booking page collects the contact, service, pickup, and item details needed to create your checkout. If you email us, we receive the information in your message, such as your name, email address, service address, item details, and any other information you include.

If you submit a Buckle Fairy lead form on Facebook or Instagram, Meta sends us the contact and service details you enter. These details can include your name, email address, phone number, item type, pickup ZIP code, and requested timing. We use this information to confirm service-area availability and respond to your request.

We send the needed booking details to Square. Square hosts the secure payment page and collects payment information under its own privacy terms. Buckle Fairy does not receive or store your full payment-card number.

After Square confirms payment, we use the checkout details to prepare your care record, such as your name, contact details, pickup address, booked items, pickup time, and the item details you enter in the booking form. We do not copy payment-card information into the care record.

When a paid website checkout or an accepted Square booking matches a coded advertising visit, Google Ads may receive the Google click identifier, the booking date and time, and the booking reference. Buckle Fairy does not send the customer email address or the one-way email code to Google for this conversion record. A canceled booking is excluded or retracted from the conversion record when the provider supports that adjustment.

We may create a care record for your item. It can include the customer name, item details, service notes, products used, service times, and photos of the item and its condition. Care-record photos are stored privately.

If you choose text updates, we receive your mobile number, your consent choice, the date and source of that choice, messages you send to us, and delivery or opt-out status. The booking page keeps that choice with the short-lived checkout record. The choice becomes active only after Square confirms payment for the related booking. An unpaid or abandoned checkout does not activate text updates.

How information is used

We use information shared with us to:

• Respond to questions and booking requests
• Confirm service-area availability and coordinate porch pickup and return
• Send requested transactional text updates about an appointment or service
• Identify the item and locate its manufacturer instructions
• Provide the requested service and maintain ordinary business records
• Address service, payment, safety, or legal concerns
• Measure which advertising visits become accepted bookings

Text-message frequency varies and is usually two to six messages for each appointment, plus replies requested by the customer. Message and data rates may apply. Reply STOP to opt out or HELP for help.

Sharing and retention

We do not sell personal information. Information may be handled by service providers used to operate the business, such as email, scheduling, payment, and website-hosting providers. We may also disclose information when required by law or when reasonably necessary to protect customers, the business, or others.

We do not sell or share mobile numbers, text-message opt-in data, or text-message consent with third parties or affiliates for their marketing or promotional purposes. Messaging providers may process this information only to deliver and support the text service requested by the customer.

Information is kept only as long as reasonably needed for service, recordkeeping, dispute resolution, tax, insurance, or legal purposes.

Checkout form records are removed 30 days after a completed appointment, a canceled or failed checkout, or a payment exception that needs manual review. We keep only the minimum booking-level text choice needed to prevent messages that the customer did not request.

Coded advertising visits expire after 90 days. Matched booking-conversion records are removed from the dedicated advertising table after 180 days. Square and ordinary business records can have different retention periods described above.

A completed care record can be opened through its private QR link for up to one year. The public record does not show the customer name, address, phone number, email address, Square reference, or payment information.

External services

This site links to third-party services, including social media and, when enabled, online booking. Their privacy practices are governed by their own policies.

Google Analytics processes website measurement data under Google’s privacy terms.

Google Ads processes advertising click identifiers and confirmed-booking conversion details under Google’s privacy terms when Google Ads measurement is enabled.

Meta processes Facebook and Instagram lead-form information under Meta’s privacy terms and sends the submitted details to Buckle Fairy.

When text updates are enabled, Twilio processes text messages and delivery information as our messaging provider under its own privacy terms.

Children’s information

Buckle Fairy’s services are arranged by adults. We do not knowingly request personal information directly from children through this website.

Questions or requests

To ask a privacy question or request an update to information you have provided, email hello@bucklefairy.com.